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An online magazine showcasing Middletown's local businesses.

Middletown's

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Welcome to the Middletown Business Review, your comprehensive guide to the diverse business landscape of Middletown, CT. Nestled along the Connecticut River, this vibrant city offers a range of family-owned boutiques, innovative startups, and bustling commercial centers. Discover culinary delights, unique shopping treasures, and professional services that exceed expectations. Join us as we celebrate Middletown's entrepreneurial spirit and uncover hidden gems within this thriving community.

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Sassu's Auto Detailing

June 25, 20232 min read

Sassu's Auto Detailing

Q: How and why did you start the business?

During my junior year summer, my brother was too lazy to clean his car so I took a vacuum and offered to clean my brother's car. Word spread that I was cleaning cars, I began receiving requests from his friends and eventually got my own car to travel to clients' homes. I never considered it a business until someone asked for my business card. I then went to Staples to create some cards, and from there, my business was born.

Q: What was the toughest thing you went through when opening?

The toughest thing I’ve had to go through was not having the luxury of money to get the best equipment. I had to make the best of what I had. There have been times when I wanted to quit because I didn't have the right equipment, but I know that I can’t do a bad job because the customer always comes first. 

Q. Why should I customer choose you over other detailers?

I offer fair prices and excellent customer service, which is a huge factor in my success. I always go above and beyond for my customers, which is why I've had a 79% return rate in the 1.5 years I've been open. I always try to fix any issues a customer has, even if it means going back and fixing a glare they see. When someone says the detail is good, I always make sure to ask how I can make it awesome! I also love seeing the satisfaction on my customers' faces when they see their clean car. It's a great feeling to know that I made their day a little bit better. I’m also an advocate for supporting small businesses, so giving me a chance would mean supporting the underdog!


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